“Paintographer” Craig Alexander, left and Bill Primavera, The Home Guru, announce Landmark Paintography, the first venture of The Home Guru’s new online home decor business, to be introduced in October. Until then, the art can be purchased at The Big White Art & Rug Tent at the Jefferson Valley Mall.
The Home Guru, aka Bill Primavera, is introducing a new business: an online home decor store whose first product will be “Landmark Paintography,” art on canvas where you can’t tell whether it’s a painting or a photograph because of its artistry and lighting (hence the combined word), personally signed by “paintographer” Craig Alexander, a world-traveled young man (not yet 22) whose penchant is for landmarks in major cities. Alexander is poised to be branded by Primavera’s PR firm, Primavera Public Relations, Inc., Westchester’s longest running marketing firm.
“The very basis of the appeal for our product is that our world is more nostalgic now about our landmarks, having lost The Twin Towers,” Primavera said in making the announcement. “We freeze when we learn that the American flags have been compromised on the Brooklyn Bridge. We are greatly alarmed when we find that an adventurer has breached security and taken a selfie at the top of the Freedom Tower. Our landmarks are infinitely more precious to us now and citizens of the world want remembrances of them more than ever.”
Craig Alexander, who is also a rug expert based out of The Big White Rug & Art Tent Sale at the Jefferson Valley Mall, says, “I had a customer stop by who is moving to California and had to bring some of New York with him, so he bought images of the New York skyline, one facing East, one West, North and South. He also brought the Brooklyn Bridge and Times Square with him.”