Costco Wholesale. When the world's largest big box wholesaler ran into community resistance in developing a store in upper Westchester, New York, it retained Primavera to communicate the benefits of its development to the area. This was an integrated program utilizing traditional and social media, as well as an intense community and governmental relations program.
Breslin Realty Development Corp. is one of the premier shopping center developers in the Northeast. As the developer of the Costco project in upper Westchester, NY, Breslin also engaged Primavera to represent its other properties for trade and consumer communications.
Australis Aquaculture. This company introduced a new fish to America, a barramundi fish born in Australia and raised in what was to become the largest indoor aquaculture facility in the world, located in Western Massachusetts. Primavera was selected to introduce and position the product through editorial placement and advertising featuring celebrity chef endorsements.
The Restaurant Futurists. A communications platform created and produced by Primavera in partnership with Food Arts Magazine, this event utilized top marketing experts to project upcoming challenges and opportunities for fine restaurants.
International Food & Lifestyles Media Conference is a successful example of our capability in producing quality marketing platforms. For a period of 10 years, more than 150 food and beverage manufacturers, commodity groups and associations partnered with Primavera to create a major communications vehicle directed to the public and foodservice industry. This was a re-fashioned event based on the former Newspaper Food Editors’ Conference which we revised with renewed success.
The Gourmet Housewares Show selected Primavera Public Relations to create a Celebrity Chefs Program to position the show more competitively.
The Italian Trade Commission first engaged our services to represent all Italian table wines just days before a methanol tainting crisis struck in Italy. Suddenly we were engaged in crisis management, rather than the product publicity program as originally planned. Having contained that situation by full disclosure and open communications, we created special events to marry Italian wines to international cuisine nationwide.
The Steak House Gang was the first customer relations program for an upscale restaurant company, created by Primavera for Ruth’s Chris Steak House to enhance its public image and increase customer counts. The program further helped foster the broader concepts, “The Return to Beef” and “Steak House Mania.” Working with the Beef Industry Council, the program played a significant role in increased consumption of beef nationwide for the first time in 15 years.
Kraft Foods. Among several projects, we introduced Boboli pizza crusts to the foodservice industry. We have also conducted very successful national recipe contests for Kraft, from announcement to final judging and awards presentations and have created programs promoting new uses for Jell-O.
Ortega. Over a three year period, we helped fire the Mexican/Southwest food craze by creating a “traveling” educational program for the foordservice industry that communicated the commercial message of the client, “Add a Mexican Flair to American Fare.”
Heublein Wines. Our firm created and implemented a national program through which independent restaurants and national chains could establish ongoing wine training and merchandising programs to increase wine sales and restaurant profits.
Hallmark’s Crown Center and Heartland Market, a complex of retail and foodservice facilities in downtown Kansas City, Missouri, was introduced to its community by our firm through a series of events utilizing the talents of celebrity chefs and food personalities.
Downtown Peekskill Farmers Market & Artists’ District. Primavera was engaged to help boost local attractions in this Hudson River community.
Cooperative promotions with many famous restaurants, multi-unit restaurant chains, conferences, authors, media personalities and, through the International Food & Lifestyles Conference, such commodity groups and food companies as: American Lamb Council, Beef Industry Council, Campbell Soup Company, Carnation, Catfish Institute, Conagra, Nestle, Florida Department of Citrus, Kellogg Company, Nabisco, National Dairy Board, National Restaurant Association, Ocean Spray, Peanut Advisory Board, Pepperidge Farm, Procter & Gamble, Sunkist Growers, Thomas J. Lipton, and many others.
For more specific information about any of the other stories we've told in the vast panoply of our experience, contact us.