is considered one of the stalwarts of the public relations industry. Having started in the communications field as an editor of the restaurant trade publication Nation’s Restaurant News, he switched disciplines by joining the world’s largest public relations agency, Edelman where he served as an Account Supervisor for food, wine and restaurant accounts. He was then recruited as the first marketing director of The Culinary institute of America, advancing it to world prominence.
With that experience, he created Primavera Public Relations, specializing in lifestyles accounts, specifically food, wine and foodservice operations, and gradually extending its reach to real estate, technology and environmental accounts. Among clients represented by Primavera have been Applebee’s (New York), Alfredo’s of Rome, Brennan’s, Breslin Real Estate Development, Costco Wholesale, Philip Morris, Kraft Foods, Hallmark Cards,The Italian Trade Commission (Italian Wines), Jessica Lynn (Country Singer), Marie Callender’s, Marriott Hotels, Ruth’s Chris Steak House, Robert Mondavi Wines, Sbarro, William Raveis Real Estate, and many independent restaurant nationwide.
Along the way, he has established a regional media brand in the real estate and home improvement arena known as “The Home Guru” (TheHomeGuru.com) which is poised to go national in the near future. In his spare time, he is a prolific weekly columnist, both as The Home Guru and in his own home town, he is known as the “Man about Town” in his local newspaper. Also he is author of the book “Musings of the Home Guru, Armchair Observations and Advice about Buying, Selling and Fixing Homes,both Practical and Absurd” and is now sought after as “The Naked Home Guru,” a stand-up comedy act dealing with foibles of home ownership by someone who is not handy around the house.
is well versed in managing the customer/ client experience.
Her management experience in marketing results in increased productivity and improved methods, approaches and departmental contribution, while delivering positive financial results.
During her tenure with Dolce International and Empire Force Events, she managed all aspects of event planning and conference development. Her 20-year professional background includes detailed budget preparation, venue selection, theme design, high-level entertainment, customized security detail and transportation logistics.
Lorin holds a Bachelor’s degree from The College of Mount Saint Vincent/Manhattan College.
helps companies protect their reputations using strategic communication. By developing real-time scanning of stakeholder conversations online, he helps enterprises identify emerging and trending issues that can impact the bottom line.
This issues management process informs key messages, which are then rapidly deployed through social media to amplify company positions and responses directly to affected parties.
Pizzo is also well-versed in labor relations communications, having had direct
responsibility for communications during a 42-month strike for a publicly-traded steel mini-mill.
A graduate of The Culinary Institute of America, Charles is also a food and foodservice specialist and is expert in dining out trends. He has consulted with foodservice operations known nationwide and is available to Primavera for all special events that involve food.
is a writer, journalist and novelist who, for over 12 years, has covered local environmental issues including alternate energy initiatives, nuclear power, the Hudson River estuary, water supply systems. Her articles have appeared in The New York Daily News, SolveClimateNews, The Villager, The Westchester Guardian, The Real Deal, The Westchester Examiner, and the Record Review. She has also published health articles in the Poughkeepsie Journal, Hearst publications HealthyLivingCT, The Stamford Advocate/Greenwich Time. She teaches writing and literature at Marist College and at Westchester Community College.
played a seminal role in the successful development of the Walkway Over the Hudson Project that connects Dutchess and Ulster Counties. On behalf of Walkway Over the Hudson and many cultural and environmental initiatives in the Hudson Valley, David was an active political lobbyist, well known for advocating effectively with government agencies and federal and state officials at all levels.
provides copywriting and design services to Primavera Public Relations. Her prior work includes publication coordination for the National Electrical Manufacturers Representatives Association, outreach and publicity at Sunbridge College, and indexing and editing for several academic publishers. She is a graduate of Sarah Lawrence College.
LUCAS SILVESTRE is our junior account executive, a staff writer and researcher, focusing on public relations and marketing. Well versed in all social media platforms, the bi-lingual Silvestre speaks fluent Spanish and is a graduate of The State University of New York at New Paltz with a degree in Journalism
concentrated in Public Relations.