October 6, 2014 (Westchester, NY) — Primavera Public Relations, a full-service marketing firm serving a diverse portfolio of clients from small businesses to international organizations, is growing its practice in the food and beverage industry.
Bill Primavera, founder and president of the firm, announced today that Charles Pizzo of Dallas, Texas, is once again affiliated with the firm as director of food and beverage accounts. Pizzo, a graduate of the Culinary Institute of America (1983), was one of the first culinarians to join the firm over 25 years ago. Primavera Public Relations is a leading agency serving the foodservice industry.
According to Primavera, “Charles recently contacted me to say he was visiting Manhattan in search of a decent pastrami sandwich. Lo and behold, we discovered we had much the same philosophy and goals almost three decades later, at a time when the agency is experiencing explosive growth. We need someone with deep expertise in food and recipes to help attract and serve clients.”
Pizzo is the former owner of the award–winning P.R. PR, Inc. of New Orleans, and a past international chairman of the board of both the 13,500 member International Association of Business Communicators (IABC) and its Research Foundation.
He has nearly 30 years experience in PR. His agency, at one time an affiliate for Edelman Public Relations in New Orleans, represented Bayou Steel Corporation during a 42-month strike. Client projects have included Best Foods for the introduction of Dijonnaise, McCormick Spices, the American Culinary Federation, la Madeleine French Bakery & Café, and Mother’s Restaurant.